So you’ve decided you want to start making money online. But now the big question is, how do you want to go about it?
Do you want to start a blog or shoot videos for a YouTube Channel? Both are great options, but which one is right for you?
YouTube is one of the best online sources to earn money for your business. It is an online visual website that depends on videos.
On the other hand, blogging offers you a bit more flexibility to deepen ideas through writing, photos, and videos combined for a complete article.
In this article, we’ll help you decide whether to start a blog or a YouTube channel in 2022. We’ll look at the pros and cons of each platform and help you figure out which one is best for you.
Let’s begin.
What’s the difference between blogging and YouTube?
Both blogging and YouTube are popular ways to share content online, but there is a huge difference between them.
For one, blogs are typically text-based, while YouTube channel videos are primarily visual.
This means that bloggers have more freedom to share their thoughts and opinions through their blog posts, while YouTubers can better show off their personality and creativity through video content.
Blogs are typically written in a more formal, traditional style. You might use a blog to share your thoughts on current events, politics, or to provide information about a particular topic.
On the other hand, creating content for YouTube usually require a viewer’s undivided attention for the duration of the video. It is more casual and relaxed. You can share videos about anything you want, from makeup tutorials to vlogs about your day-to-day life.
Source: LoveUMarketing
Blogs can be monetized more easily than YouTube channels, as there are many different ways to generate income from a blog, whereas YouTubers primarily rely on ad revenue.
Blogging vs YouTube: Are videos better than blogs?
In the past, people who wanted to share their thoughts and ideas with the world generally did through written format, such as articles or blog posts on their own blog.
However, in recent years, videos have shifted into a primary means of communication. There are several advantages that videos have over traditional written content.
Source: Tech Smith
First of all, videos are more engaging. They can hold viewers’ attention more easily than a block of text, and convey emotions in a way that written content cannot.
Source: Business 2 Community
Additionally, videos are more versatile than written content, as they can be used for everything; from product demos to educational tutorials.
They are more shareable than written content, making them more likely to go viral and reach a larger audience.
For all these reasons, it’s clear that videos are becoming increasingly popular for sharing information and connecting with others.
Which is more profitable: YouTube vlogs vs Blogging?
If you start a YouTube channel, a self-hosted blog, or a self-hosted WordPress site, all these can generate passive income.
But which is more profitable?
Source: This Online World
While it is true that vlogs can generate more views and clicks in the short term, blogs tend to be more profitable in the long run. This is because blogs allow you to nurture a community of loyal readers who will return for new content.
Source: This Online World
In contrast, vlogs are more of a one-time view, and viewers are less likely to return after watching a video once.
While blogs allow you to sell advertising space and promote affiliate links, both of which can generate income over time.
So, starting a blog may be the better option if you want to earn money online.
Pros & Cons of Both Platforms
A blog or YouTube channel are two popular content platforms, but always remember that each platform has its unique benefits and drawbacks from the other.
Blogging is generally a more personal form of content, where creators can share their thoughts and experiences on a given topic through a WordPress platform or something similar.
This can make for a more intimate connection with readers, who feel like they know the blogger. However, blogging also requires more regular upkeep than YouTube.
This requires basic keyword research as each new post needs to be written, edited, and published.
This can be tedious, and some bloggers find it hard to maintain a consistent posting schedule.
YouTube, on the other hand, is mostly video content that requires a lot of video editing. It can be less time-consuming to create videos than blog posts. Still, it can be hard to stand out from the YouTube crowd, as millions of videos are uploaded daily.
Regarding monetization, blogging and YouTube both have potential – bloggers can put ads on their site or join affiliate programs on different ad networks and invite sponsored posts.
At the same time, YouTubers can run YouTube ads on their videos or join the YouTube Partner Program.
Ultimately, it comes down to personal preference regarding which platform is best for each creator.
If you want to learn more about the pros and cons, here’s a table:
YouTube vs Blogging: How to Monetize
One way to make money is when you place affiliate links on your blog or YouTube channel.
An affiliate link is a special link that allows me to earn a commission on sales made through the link.
Source: Be Productive Everyday
For example, if I place an affiliate link to a book on Amazon, and someone clicks on the link and buys the book, I will earn a commission on the sale.
Affiliate links can be placed in blog posts, YouTube videos, or social media posts. I can generate revenue if people click on the links and make purchases.
When to get AdSense?
You can apply for AdSense right away.
However, I highly recommend using another ad network such as Ezoic, which is way better than Google AdSense for blogging.
Blogging has changed, and acceptance is difficult, especially for websites that generate little or no daily traffic.
For example, to be accepted on Ezoic’s network, you need to get at least 5,000 unique visitors per month to your site.
To be accepted on Adsense on YouTube, you must have 5,000 users with an average of 40,000 watching hours per video.
Source: Quora
If you’re new to AdSense, check out this video about how to make money with Google AdSense.
How much does AdSense pay per click?
If you’re blogging, you earn up to 68% from clicks, but you can drop it down to 57.1% with AdSense.
Generally, the amount you receive from the commission depends on the current competition on the Google search results page and the CPCs in these niches.
The commission per click is usually around $1.60-15.95.
YouTube AdSense earns approximately $0.18 per view based on multiple sources, but this amount is typically around $0.19 per view.
Like blogging, Google paid 68% of its advertising revenue.
So for every $100 paid, the advertiser got $68 for publishers.
Blogging Tips: How to Improve Your Earnings
If you’re looking to start a profitable blog, there are a few things you should keep in mind.
First, blogging can be expensive. You’ll need a paid theme, hosting, basic domain name, and design costs to control your blog site completely.
In addition, you’ll need to dedicate time to have basic SEO knowledge, writing quality content, adding pretty pictures, and promoting your blog post. But don’t let these blogging costs deter you!
Choose a profitable niche. This can be anything from parenting to personal finance. But whatever you choose, it should be something you’re passionate about.
After doing that, you need to start creating informative and engaging content.
Blogging can be a great way to connect with others and build a target audience for your online business or personal brand. Just be sure to set realistic expectations and budget. You should also promote your blog through social media and other channels.
Lastly, remember that consistency is key; the more you update your blog, the more likely you’ll have a successful blog.
How to improve my AdSense earnings?
Craft high-quality content
Create content that stands out. Content creation is crucial if you want to improve your earnings on YouTube.
High video quality often attracts more customers and boosts organic sales. That means they will generate more traffic and be branded as one of the viral videos.
When you do video creation, your website will gain more visitors and appeal to consumers for products/services advertising.
When publishing content on a specific niche, check out what other businesses and publishers have done to see what is expected from you.
Use the right keywords
Combining high-level, engaging, and quality articles and keywords is very effective in generating revenue.
Keyword research is vital since it is used by people when looking for specific content. Make sure you optimize your keywords to allow search engines to index you quickly in Google results.
Of course, more traffic results in greater conversions and increased revenue from Google AdSense.
Use a plugin for Ad Management
Advertising to generate significant revenue needs management. This allows you to organize a campaign in varying order according to the advertisement’s content and the place where the particular ad is inserted on your Youtube channel.
Publish quality videos
If content creation is good, it’s the quality that sells. Video content needs to entice viewers and make them more interested.
There are already dozens of others in your niche, so you need an excellent video for everyone to see. You can gain inspiration if you watch videos from other vloggers and then upload videos based on what you want to talk about.
Creating videos for YouTube can be time-consuming, especially if you have longer videos. So you need to ensure you have the time to commit to it.
If you’re unsure if you can commit to a weekly upload schedule, start with bi-weekly or monthly videos and see how it goes.
FAQ – Frequently Asked Questions
Should I use Google AdSense on my blog?
In describing the revenue potential of advertising, people can say that AdSense is a great tool that can make about 35% of the total income as a freelance blogger – which would make you money by doing so.
Can I use blog Adsense on YouTube?
YouTube partners can update their AdSense account with their own YouTube Channel and make money by selling their ads.
No additional AdSense accounts are required to place ads on your website.
Does AdSense pay bloggers per view?
Yes. AdSense does not compensate blog users for views of ads. Instead, they pay through CCPC.
These payment systems offer payment for shopper clicks on Google ads if the person targeted is in your target audience. Similarly, a user clicks on your ad, so your publisher pays 68%.
Should I start a blog or vlog?
Ideally, you should begin writing vlogs to achieve popularity. Having your blog can help a profitable business gain broader exposure. It can also develop your writing skills further.
In addition, it would help you earn passive income online from blogging and building a website with good content.
The bottom line:
If you want more writing comfort, do not like being seen with cameras, or don’t want to invest in a good camera, you can start blogging.
Those who enjoy filming and going through video production can start a YouTube channel and produce great videos.
Whatever you choose, the best way is to plan to have both.
Start with the one you’re most comfortable with and then move to the other once you’ve mastered the process.
